About
This branded content series was created to share the stories of students, educators, alumni and industry professionals connected to the University of Arizona’s applied sciences programs.
Spotlight helped turn academic programs and career pathways into relatable human stories through interviews with professors, military connected students, cybersecurity professionals and graduates applying their education in real world careers.
One featured story followed a university alumnus working at Amazon, showing how knowledge gained through the program translated into his professional role.
Client
University of Arizona
Category
Branded Content
Year
2023
We helped the university communicate complex programs through real people rather than institutional messaging. The series reached an Instagram audience of 180K+, giving prospective students a more credible, human understanding of the opportunities behind each program across university websites and YouTube.
